Why Ripple Affect?
When I told the first dozen people the name of my new business, all 12 responded with a sound – not a hmmm? in confusion, but a declarative hehh! with a smile. Something connected at an intuitive level. But when I began handing out business cards, people looked at me like, ‘the poor dear doesn’t realize she spelled effect wrong.’ I now say as I hand someone my card, “It’s an intentional play on words.” But it’s more than that.
Let me first answer, “Why not ripple effect?” There’s something predictable about cause and effect, like how
1 + 1 = 2 or how you drop a pebble in water and see the resulting ripple. On the other hand, living beings and systems aren’t nearly as neat or knowable. We can’t control people, climate patterns, economies, etc. – but we can influence or affect them.
Work with me here on the metaphor. Ecosystem is an overused buzzword, but it accurately depicts our interrelated world. Imagine our ecosystem is a large body of water. As I help clients expand their ability to positively affect customers and communities, their ripples get stronger and their waves travel further. These organizations may influence other ripples and even impact patterns below the surface.
Strategy, Funding and Leadership are interdependent. They affect each other. Leaders who focus on income achieve incremental growth, but those who also align organizational strategy and create teams that thrive in change experience increased revenue and accelerated growth. Now that’s a Ripple Affect!